Anti-aging addresses how to prevent, slow, or reverse the effects of aging and help people live longer, healthier, happier lives. It includes scientific research and applications in genetic engineering, tissue engineering, and other medical advances, e.g., finding treatments and cures for Alzheimer's disease. It includes anti-aging psychology, e.g., coping skills for resiliently handling change, stress, and aging. Life extension is the part of anti-aging focused on living as long as possible.

The anti-aging marketplace includes nutrition, physical fitness, skin care, hormone replacements, vitamins, supplements, and herbs. Alternative medicine and holistic approaches has often been an incubator for approaches initially shunned by traditional medicine.

Leading sources of anti-aging information include the Life Extension Foundation (focusing on research and supplements), the American Academy of Anti-Aging Medicine (focusing on anti-aging physicians and cutting edge treatments), Andrew Weil (focusing on alternative medicine, holistic health, and herbal supplements), the Chopra Center for Wellbeing (focusing on mind-body medicine and integrating Eastern and Western medicine), and the Ageless Lifestyles Institute (focusing on anti-aging psychology).

Our favorite resource on anti aging is Jackie Silver. She is the epitome of anti aging. Jackie Silver is Aging Backwards and she shares her secrets, tips and shortcuts in her book, Aging Backwards: Secrets to Staying Young, on her Web site agingbackwards.com, on TV, on radio, in print and in person. She is the Aging Backwards expert on the syndicated television show, Daytime, and also the beauty editor for Clear Channel Radio's Mix 100.7 FM Nancy & Chris Mornings in Tampa Bay, Florida. In addition, she's an expert contributor to Total Health BreakthroughsandBestLifeDesign.com as well as a regular contributor to LifeTwo.com and HealthNewsDigest.com. She is a sought-after speaker and coach. Jackie has more than 25 years of experience in broadcasting and she combines her natural reporter's curiosity with her desire to help others look and feel young.

Harvey Prince & Co. is focusing on ways to neutralize the body odors from a woman. The body odors change due to age, diet, pregnancy, menstruation, menopause, blood sugar level, stress, physical activity, body chemistry, fat levels, illness and other factors. Based on medical research and clinical trials Harvey Prince has introduced the world's first and only anti age fragrance.